Halsey Launches Makeup Brand About Face

If you don’t already know, Halsey is the real deal when it comes to beauty things. The singer does her own makeup for the majority of her on-tour performances, photoshoots, award show appearances, and album covers.

You know that glittery blue eye on her 2020 album Manic? That’s all her!

Halsey explained that her love for painting was part of the inspiration behind About-Face, telling Byrdie, “I was an art student, so I paint and I still paint. Makeup has always been something I’ve just been naturally drawn to because I’m very dextrous with a brush and I know a lot about color.”

The line is all about bold, colorful looks and self-expression that pays homage, in Halsey’s words, to “the style of makeup and the makeup influences that I’ve always loved: very ’90s-heavy, very Myspace scene queen, very emo revival.”